It should feel totally like what the game is like without giving away what the mystery part of the game is." - Nels Anderson, Campo Santo But the trailer hinted at something more, leaving viewers curious and eager to find out what happened. On paper, the game sounded boring packaged as a single player adventure game where you watch over a forest. When Firewatch was first brought to the attention of the masses in 2014, all they had was a reveal trailer. 5 Successful Indie Game Marketing Campaigns Firewatch: Preserve a Sense of Mysteryįirewatch is a first-person narrative adventure game set in the Wyoming wilderness, where your only emotional lifeline is the person on the other end of a handheld radio.ĭeveloped by Campo Santo, Firewatch utilized a content-driven marketing campaign focused on quality over quantity- and sold over 500,000 copies in its first month of release. Here are five games that captured awareness by approaching marketing from different angles in the way they chose to tell their story, leveraging everything from general streamer culture to specific game design decisions. It's important to keep in mind that marketing is much more than just buying ad space or getting good reviews- it's anything you can do to tell the story of what you've created to an audience that listens. The last few years have seen numerous excellent indie game marketing campaigns that can serve as example and help you fine-tune your own approach. With those statistics, you have to ask, "How can I attract players to my game?" Steam alone has over 30,000 games, half of which came out in the last two years, and this number is steadily growing. The Battle for AttentionĪll creators want their games to be played, but building an amazing game has minimal impact if players aren't aware it exists.įor indie games, the battle for attention is intense, with competition fiercer than ever before. Regardless of what your favorite game is, there's a good chance that you were initially drawn to it by a carefully executed game marketing campaign. Ask yourself this simple question: "How did I discover my favorite game?"
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